In Pictou County, Nova Scotia, Sobeys Inc. is the Title Sponsor each year at the annual Race on the River, a local Dragon Boat Race Festival, a community summer staple for 17 years. The contributions made by Sobeys helped the festival raise over $2 million, for Women Alike Breast Cancer Survivors Society, Special Olympics Northern Region and Pictou County Prostate Cancer Support.
To “proudly serve our communities” is one of our core values. It represents our commitment to operating excellent stores that serve the needs of our customers, and reflects our culture of giving back to the neighbourhoods we operate in. Our ability to give back to the communities we serve is a direct result of our customers, who shop in our stores and look to us to satisfy their food needs.
For over 20 years, the Lawtons Drugs Pro-Am Golf Tournament has raised funds for local charities in Atlantic Canada. Since the beginning of the tournament, more than $1.7 million has been donated to organizations such as Breast Cancer Action Nova Scotia, the Juvenile Diabetes Research Foundation and the Mental Health Foundation of Nova Scotia.
Since 2008, Sobeys Inc., Safeway, Sobeys , IGA and the employees have supported CancerCare Manitoba’s Challenge for Life 20-kilometre walk, which raises funds and awareness for programs that provide critical and primary care for people who have been diagnosed with cancer and support for their families. Over the past decade, over $1.2 million has been raised and donated to CancerCare Manitoba Foundation for this event through Sobeys Inc.’s financial sponsorship, in-kind donations of fresh and healthy grocery and snacks, as well as supporting 668 employees from Sobeys Safeway and IGA who have assembled a team to participate in the event over the years.
Thrifty Foods has been a strong community partner with the Canadian Cancer Society’s Tour de Rock for 21 years. The Tour de Rock team made up of 22 dedicated police officers, media personalities and special guests cycles from one end of Vancouver Island to the other, covering 1,000 kilometres and visiting more than 27 generous communities along the way to raise funds to fight childhood cancer. Thrifty Foods is proud to fuel the riders with healthy food along their route to keep them going on their journey as well as hold fundraisers in stores across the island. To date Thrifty Foods has contributes more than $510,000 to the cause.
Nationally, Sobeys Inc. supports the Grocery Foundation, providing food programs in schools from coast to coast. We continue to be an annual sponsor of the Night to Nurture Gala, selling tickets to the event and helping to raise millions of needed funding for The Grocery Foundation in Ontario and Kids Help Phone